A Spectrify product

A dog that remembers you.

Woolly is a virtual sheepdog companion for people who cannot have a dog right now. Talk, walk, play and share the little things. Woolly brings them back when you least expect it.

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Woolly waiting in a sunny garden on an iPhone screen — An ordinary day with Woolly.

A relationship, built on small moments.

Woolly is built around the small, recognisable things a dog does: noticing you, looking for you, getting excited to play, and settling close again.

01 / PRESENCE

Woolly has a point of view.

Energy, mood and personality shape how your dog moves, speaks and responds to the way you show up.

02 / MEMORY

The little things come back.

Tell Woolly something real and it can become part of your shared Memory Book, where you can correct it or ask Woolly to forget it.

03 / PLAY

Care has an emotional payoff.

Feed, walk, pet, play and talk. The dog’s body language answers first, and the numbers stay in the background.

It starts with “hello”.

Choose a pup with its own coat, size and temperament. Give it a name. From there, Woolly grows through the moments you make together: a first walk, a familiar route, a found treasure, a question asked at exactly the right time.

Your dog lives on your iPhone, with memories kept on-device and optional private iCloud backup. No ads. No selling data. Just a little companion with somewhere to be when you open the app.

Woolly Talk panel on an iPhone — A conversation with your dog.

Woolly Memory Book on an iPhone — A life made of small moments.

Half a minute with Woolly.

Every frame is drawn by hand in SwiftUI Canvas, with no game engine and no asset packs. The mood, the energy and the way it moves all come from the dog's own state, so what you are watching is the character thinking rather than a video loop.

A day in: a question he remembered, a game of fetch, a walk, a brush, and his book of small moments.

Made for the dog-shaped space in your life.

Woolly is for the renter, the allergy sufferer, the person whose hours are wrong, and anyone who wants a dog but can't have one yet. It's a gentle relationship: Woolly never dies, and it never guilt-trips you for having a life.